ast updated: 04/28/2026
This Privacy Policy describes how Formae (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.
Device Information
Examples of Personal Information collected:
- Web browser
- IP address
- Time zone
- Cookie information
- Pages or products viewed
- Search terms
- Referring websites
- How you interact with the Site
Purpose of collection:
To load the Site accurately for you and to perform analytics so we can improve performance, usability, and overall experience.
Source of collection:
Collected automatically using cookies, log files, pixels, and analytics tools such as Google Analytics 4.
Order Information
Examples of Personal Information collected:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information (processed securely)
Purpose of collection:
To process payments, fulfill orders, arrange shipping, and provide order confirmations and updates.
Source of collection:
Collected directly from you.
Account & Communication Information
Examples of Personal Information collected:
- Account login details
- Email address
- Messages, inquiries, or support requests
Purpose of collection:
To provide customer support, manage your account, and communicate with you.
Using Personal Information
We use your personal information to:
- Process and fulfill your orders
- Communicate with you about orders, updates, or inquiries
- Provide customer support
- Screen orders for potential risk or fraud
- Improve and optimize our website and customer experience
- Send marketing emails and updates (if you opt in)
- Support advertising and retargeting efforts
We do not sell your personal information.
Sharing Personal Information
We share your personal information with trusted third parties only when necessary to operate our business and fulfill your order.
This includes:
- Payments processed through Stripe
- Email marketing managed through MailerLite
- Shipping and fulfillment handled through Pirate Ship
- Analytics through Google Analytics 4
We may also share your personal information:
- To comply with applicable laws and regulations
- To respond to lawful requests (such as subpoenas or court orders)
- To protect our rights, property, or safety
- To investigate or prevent fraud, abuse, or security issues
Behavioral Advertising
As described above, we use your personal information to provide you with targeted advertisements and marketing communications we believe may be relevant to you.
How we use your information for advertising
We use tools like Google Analytics 4 to understand how customers interact with the Site, including pages viewed, time spent on the Site, and general browsing behavior.
You can learn more about how Google uses your data here: https://policies.google.com/privacy
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
We may also share information about your use of the Site, your purchases, and your interaction with our ads with advertising partners (such as Google, Meta, or Pinterest).
This information may be collected:
- Directly from your interaction with the Site
- Through cookies, pixels, and similar tracking technologies
This allows us to:
- Show you relevant ads on other websites and platforms
- Measure ad performance
- Improve marketing effectiveness
Your Choices & Opt-Out Options
You can opt out of targeted advertising through the following platforms:
- Facebook (Meta): https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads
You can also opt out of some targeted advertising services by visiting: https://optout.aboutads.info/
Cookies
Cookies are small data files placed on your device when you visit the Site.
We use cookies to:
- Enable core website functionality
- Remember your preferences
- Improve performance and usability
- Support analytics and advertising
You can choose to disable cookies through your browser settings. Please note that disabling cookies may impact how the Site functions.
Email Marketing
If you choose to subscribe to our emails, your information is managed through MailerLite.
We use this to send:
- Product updates
- Launch announcements
- Promotions and offers
You can unsubscribe at any time using the link included in every email.
Payments
All payments are processed securely through Stripe.
We do not store or have access to your full payment details.
Order Fulfillment
To deliver your order, we share necessary information such as your name and shipping address with shipping providers through Pirate Ship.
This information is used only to fulfill and deliver your order.
Data Retention
When you place an order through the Site, we will retain your personal information for our records, including order history, unless and until you request that we delete it.
We also retain certain information as needed to:
- Comply with legal and tax obligations
- Resolve disputes
- Enforce our policies
For more information on your right to request deletion, please see the “Your Rights” section below.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request corrections to your information
- Request deletion of your personal information
- Opt out of marketing communications at any time
If you would like to exercise any of these rights, please contact us at:
support@shopformae.com
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Children’s Privacy
This Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
International Users
We currently operate within the United States. If we expand internationally, this policy may be updated to reflect additional privacy laws and protections.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.
Contact Us
For more information about our privacy practices or if you have questions, please contact us at: